About Us

Our story Two young entrepreneurs started in 2006 with the online sale of products on a small scale on different platforms. This proved to be a great success. During this period of massive growth, we also created our own brand and started producing our own vidaXL branded products. The number of products grew exponentially, and the next logical step was to start selling in more countries on our own web shops. Our success is in the sourcing of products and offering these products at competitive prices. We continuously look for new cost-reducing measures, without compromising on quality or sustainability. Our business We do market research and find out what kind of products are in high demand. Once that’s determined, we negotiate with factories that produce these produces, after which we purchase them in bulk - directly from the source. Because of this process we’re able to influence the design and packaging of the products, which allows us to optimise the entire process – and this means that in the end, you, our customer, will pay a very reasonable price for our products. We also have our own factory where we produce several types of chipboard furniture. For these products, we have even more say in the entire production process, which again makes the price you pay as our customer very favourable.